区域市场开发与经销商管理(马坚行)（Regional market development and dealer management (Ma Jianhang)）.doc

区域市场开发与经销商管理(马坚行)（Regional market development and dealer management (Ma Jianhang)） Regional market development and dealer management (Ma Jianhang) May 2012 11-12, Shenzhen June 2012 16-17, Shanghai June 2012 29-30, Beijing 02-03 August 2012, Shenzhen August 2012 17-18, Shanghai -------------------------------------------------------------------------------- Organizer: Huasheng training Suitable for: general manager, marketing vice president, regional manager, channel manager, marketing manager, training manager, and potential sales staff; Study fee: 2500 yuan / person (including teaching materials, lunch, tea, tax and fee) -------------------------------------------------------------------------------- [Course Introduction]: First, face the challenge: Do you have a sense of direction in the face of the competitive regional market? Do you understand how to develop a regional planning operation plan in line with your companys policies and limited resources? To carry out regional market development, management and promotion, so as to achieve a planned promotion. However, first-class products have found second rate dealers, how can the market do it? Channel policy is required to act as agents, dealers are keen to sell their own retail, no intention to layout and expand distribution; manufacturers a painstaking introduction of various promotional policies to enhance the market atmosphere, dealers have greatly reduced. The money was taken away, but what was done was not done. Marketing policy is difficult to implement, the product display surface is getting smaller and smaller, the monthly sales volume does not go, dealer confidence can not rise, what should I do? Channel conflict 80% is related to the implementation of the marketing policy of the manufacturer, but how many sales managers really play well in the company policy and take the profit pattern of the quasi dealer? Most of the sales manager cannot equal communication with dealers, sales pressure method clumsy, C