区域销售员在新市场开发经销商的十步骤（Ten steps for regional sales agents to develop dealers in new markets）.doc

区域销售员在新市场开发经销商的十步骤（Ten steps for regional sales agents to develop dealers in new markets） A group is one of the ten largest feed enterprise groups in China, and is famous for its high grade pig milk concentrate. B county is a big pig raising County in Hunan. In the year, about 1 million pigs were slaughtered, and the market demand for pig concentrated milk was very strong. The monthly demand was not less than 1500 tons. In 2000, A group sent Lao Feng, a salesman, to develop the feed market in B county. Lao Feng came to B County, with half a months time, the county and the main Township dealers visited again, to determine the high concentrated feeding milk into town intensive development, service marketing brand ideas, and to develop the overall development plan of B county. Lao Feng selected several breeding villages as a breakthrough. These towns feed many brands, the competition is fierce, and many dealers also feed, feed dealers each township of no less than 20, most of the feed dealers are very arrogant. Lao Feng in the choice of dealers, have their own clear ideas, not looking for local sales of the largest feed dealers, but looking for sales ranked 2, 3 of the feed distributors. In the development of dealers, Lao Feng is also a set, at first he did not sell products to the feed dealer, but to make friends with the dealer. First, regular visits to target dealers; two, each visit dealers, do not forget to dealers and their families to bring some small gifts. Once in order to develop an obligation to help the dealers, he received 3 days of rice dealers. Then, after setting up a relationship with the target dealer, Lao Feng will take the dealer to visit the company or visit the successful market of the other dealers nearby, or ask the regional manager and other company leaders to visit the distributors. In the end, Lao Fengs efforts were not in vain, and in less than 1 years, the new development of 15 township level dealers, the sales of concentrated milk products