南京啤酒市场调查（Nanjing beer market survey）.doc

南京啤酒市场调查（Nanjing beer market survey） Since Venus beer landing in Nanjing, a new round of beer market in Nanjing has quietly opened the curtain of fierce battle, after a long period of observation and research in the past three months, the Nanjing beer market has a preliminary understanding, written for the industry reference. First, the competition pattern -- squandering charming eyes. Along with the lakes old club lion beer group exit Chinese beer market, lake for several consecutive years of market in Nanjing is second place by a serious challenge, Venus beer Nanjing branch has been sharpening, prepared from other manufacturers on the market won half of the country, while sitting on the day of the Jinling beer has been firmly in the Nanjing market. Since the summer of this year, the market share of Huarun beer has significantly reduced, the lion in 3 breweries in Suzhou, Wuxi, Changzhou, began to accelerate the pace of the market at Nanjing, and at the same time, the Qingdao Pearl River, Tianmu Lake, Suntory is also stepping up to the channel shengengxizuo. Various beer soldiers arrives, make originally it is the fierce competition in the market, there is a little more variable. Who is the winner of the biggest beer market in Nanjing this year, a time is difficult to see the outcome. Two, channel of the dispute -- two can show the. The industry believes that now Nanjing beer market competition is the biggest channel of the dispute, while Venus beer first action in the Nanjing market is the market resources, in order to seize the market resources, the implementation of three send one or two for one reward to the terminal outlets, forcing other beer manufacturers have to bleed promotion, some even buy the terminal. According to the general manager of the Nanjing Venus beer company Nie Yuxuan: Luo Luo Road, horse Ma Road, on the channel competition, they are all unique, Jinling, Tianmu Lake beer as a result of years of operation, the low-end market control channels h