厂商如何有效地建立战略合作伙伴关系（How do manufacturers effectively establish strategic cooperative partnership）.doc

厂商如何有效地建立战略合作伙伴关系（How do manufacturers effectively establish strategic cooperative partnership） On the day of Wangs appointment, Wang met with an embarrassing situation: three dealers sent faxes or called to stop cooperation with the company. This makes Wang director feel the pressure. So, director Wang simply first day from the dealer to start their own company in sound work. No, I dont know. Check it out. The two sales assistant director Wang called to the office, the national distributor of information open, found that the company has more than 200 dealers last year, currently retained is less than 120, there are 90 future or another Frence leave. Moreover, according to the sales assistant, many dealers are still engaged in ideological struggle with the company...... The companys dealer collaboration system is teetering on its feet and must be managed as soon as possible to smooth and even thrive. Why does this happen? Director Wang immediately held a departmental meeting to form a special group to conduct a special and in-depth investigation and study. After a week of hard work, no longer find dealers reciprocity reasons, mainly: 1, new product development is always slow, slow competitors beat, missed many opportunities; 2, brand communication dynamics is not enough, it is difficult to get ahead, increasing the difficulty of terminal sales; 3, the dealers support is not enough, the original 10% comprehensive promotion fees, but also from time to time arrears; 4, the company on the dealers concern was modest, in addition to the purchase and related payment, usually as a stranger, it was very boring, no future. The problem was not so small, but they were finally turned out. In particular, Wang Wang personally through fax, telephone to the existing dealers in depth investigation, so that he basically understood the crux of the problem, you can long sigh relieved. Soon, Wang began the actual operation of the real thing. On the one hand, he submitted to the board on