奥美广告公司（Ogilvy Mather）.doc

奥美广告公司（Ogilvy Mather） The Ogilvy Inc (Ogilvy Mather) is also translated as Ogilvie Mather Ogilvy Inc website: / Mather (Ogilvy) is one of the worlds largest marketing communications agency hailed by advertising the father of David Ogilvy mather was founded in 1948, belonging to the WPP group. Catalog [hide] 1 Ogilvy Mather (Ogilvy Mather History) 2 Ogilvy Mather subsidiary and business unit 3 Ogilvy Mathers joint venture in the mainland 4 Ogilvy Mathers joint venture in Hong Kong and Taiwan 5 Ogilvy Mather advertising (China) 6 Ogilvy Mather in Taiwan [editor] s introduction to Ogilvy (Ogilvy Mather History) It all started with David Ogilvie, the advertising master. He wrote a wonderful life with great intelligence and enthusiasm; his extraordinary views and ideals on advertising created the legend of ogilvy. In 1948, David Ogilvy founded his own advertising company in New York. Want out of the ordinary, to become a strong brand; a respectable, high-quality, extraordinary creativity and wisdom of the brand; one can stimulate people with strong customer loyalty, with first-class brand operation. Today, Ogilvy has grown from two employees to one of the worlds 8 largest advertising groups, with 359 branches in 100 countries and regions. To establish a brand out of the ordinary: extraordinary creative, can stimulate the employees and customers a strong sense of loyalty, and have a first-class operation. It is this spirit that forms todays Ogilvy culture. Our history is the development of a persons ideas, talents and work norms, a company culture, a clear industry policy, and a trend. Adhere to the good advertising: a sales force, and contribute to the establishment of the brand. Over the past 50 years, many of the world famous brand of Ogilvy and fought and created numerous market miracle, they include: American Express (American Express), Sears (Sears), Ford (Ford), Shell (Shell), Bobbi (Barbie), PONDS (Ponds), Dove (Dove), Maxwell (Maxwell House, BM, Kodak,