好的美容师在美容院中扮演什么角色管理（What role does a beautician play in a beauty salon）.doc

好的美容师在美容院中扮演什么角色管理（What role does a beautician play in a beauty salon） Beauty (beauty): In the traditional view, many people just regard beauticians as purely technical personnel, and the duties of beauticians are often limited to cosmetic services for customers. However, with the rich psychological beauty, beauty items rise, the diversification of services, the beautician role has evolved, she is not only the intelligence collection, customer liaison, consumer guide, but the sales promotion ambassadors, counselors, brand communication, coordination of the various relations of people. Intelligence collector In modern marketing, business intelligence shows its special importance. It includes competitors intelligence, consumer intelligence, consumer satisfaction, other brand intelligence, and even industry trends and so on. In the increasingly fierce competition in the beauty industry, the enemy, victorious is the same rule. Beautician, in a sense, is a customer exchange information and the most easy to obtain intelligence, and its identity is also more suitable for other beauty salons (beauty salons to join): At present, many beauticians have achieved and customer communication, through this communication, beautician can keep abreast of about consumer preferences, market trends and competitors situation and other information, can discover the existence of self beauty problems and gaps, to put forward to the president constructive suggestions. However, many beautician did not really put themselves in beauty salon owner position, no more in-depth understanding of the market, understanding of peers, ignoring competitors and the overall market intelligence collection. The new beautician should step out of her beauty salon and play the role of customer. She will go there to feel, experience and study more, especially those that are similar to her own beauty salon. During the visit, we should pay attention to the shop design, atmosphere, charges, hospitality and the proces