如何做好行销（How to do well in marketing）.doc

如何做好行销（How to do well in marketing） How to do strategic marketing 1, who earned money? 1) classify customers. Popular classification can be divided into men and women, the elderly and children, according to social functions can be divided into blue collar, white collar, black collar, Chinese more than 1300000000, do marketing strategy should not say: I want to sell products to all people! Be sure to locate your customer base. Examples: some manufacturers will find some of us do not like the stars to do endorsements, why do not we like, manufacturers also find him to endorsement? Definitely someone like, maybe you do not like, but certainly this star can drive some people to buy this product, and these are driven people, it is manufacturers positioning customers. 2) find the customers demand point, positioning the product selling point. What do you need to do to sort out your customers? Our ancestors Lao Tzu has a saying: zhirenzhe wisdom, zizhizhe ming. What is called zhirenzhe wisdom, the other is to understand the demand is a kind of wisdom: what is knowing who it is, understand their products selling point. Example: there is a product called: afraid of getting angry, drink Wang Laoji. So many hot pot restaurants offer this kind of product. Why? Because eating hot pot, afraid of getting angry. Theres also a better example of this: its antibacterial soap, so why doesnt the doctor use it to wash his hands? Whats the difference between the calcium gluconate in the blue bottle and the calcium gluconate in the white bottle? Is the blue bottle better than the white bottle? In this case, why would there be a bad white bottle? So, this is just a way of distinguishing customers from manufacturers, and distinguish them by color and demand. Customer needs: 1 explicit demand, 2 potential demand, 3 trend demand When you do that, you also need to sort out the customers needs. Are your products meeting the basic needs of customers, or are they the potential demand for health car