学校地面推广（School ground promotion）.doc

学校地面推广（School ground promotion） Tonight, we will share with you the topic of ground promotion in training schools May I ask the president for your valuable suggestions? When I was studying a major education and marketing manager, I found that ground promotion was the most direct, effective and cheapest way to recruit students. Actually, pushing isnt just about publicity. Pushing the land to perfection is actually finding the highest ratio of input to output. First of all to share with you the design principle of Dm single, publicity materials design principles: 1 principles: smart, eye-catching color content should be concise, to highlight the theme; 2, the principle of the unity of theme and color leaflets must be unified design and poster, newspaper advertisements, buses, kiosks and other propaganda way, if the school has its own VI system, recommended; 3, objective: to distinguish between the principle of publicity materials of target groups, if it is used to give the parents class, the need for regular and detailed introduction of teachers, discipline superiority, application notes and so on; if to students, to reflect the novel, fun, let the students have a desire to learn. 4, market-oriented principles: leaflets promotional materials in the market too much, the parents have been aesthetic fatigue, it is recommended to update the publicity. ? Commonly used: 1, newspaper: large amount of information, readability, high retention. Price: black and white newspaper paper 0.85-0.1 yuan, single-sided color printing 0.15-0.15; color double adhesive tape more than 0.2. 2, three fold: people feel normal, more information than leaflets, small size, easy to carry, but low retention. Price: 0.15-0.25. 3, invitation card: used to invite auditions, public lectures, lectures, activities, etc., good information delivery, but the timeliness is poor. Price: 0.08-0.15. 4, posters (stickers): large amount of information, long storage time, but easy to break, according to the local