2010年咨询师项目决策分析与评价精选练习及解析（Selection, practice and analysis of consultants project decision analysis and evaluation in 2010）.doc

2010年咨询师项目决策分析与评价精选练习及解析（Selection, practice and analysis of consultants project decision analysis and evaluation in 2010） Selection, practice and analysis of consultants project decision analysis and evaluation in 2010 First, radio questions (individual multiple-choice questions (14 questions, 1 points each). Each item options, only 1 of the most to do)) 1, the basis of project decision analysis and evaluation is. A. Market Research B. market analysis C. market forecast D. strategic analysis Standard answer: B Analysis: pay attention to key words, market analysis is the basis of project decision-making analysis and evaluation; market forecasting is the basis of project decision-making, pay attention to the differences between the two statements. 2, the core of market research is (). Collection of A. data Comprehensive analysis of B. data C. data analysis and arrangement D. prepare Survey Report Standard answer: B The program is on the market survey knowledge assessment, the knowledge is new this year, not too difficult, but for the core of the book appeared in such keywords or give attention to. The core of the market investigation is the comprehensive analysis of the data. The preparation of the investigation report is the embodiment of the market investigation; the collection and analysis of the data is the basic work of the market investigation. 3. The simplest, most general, and commonly used method of marketing research is () A. copy survey B. questionnaire C. field survey method D. experimental investigation method Standard answer: a 4. The following statements are made on the methods of market forecasting. A. qualitative forecasting method can be divided into two categories: intuitive prediction method and set opinion method The core of B. quantitative prediction method is expert forecasting C. extension prediction applies to data prediction with time series relations. The D. causality prediction method is mainly applicable to the prediction of existing rela