4V新营销,技术是关键（4V new marketing, technology is the key）.doc

4V新营销,技术是关键（4V new marketing, technology is the key） 4V new marketing, technology is the key Xia green technology production color polyester staple fiber by melt spinning and online addition of listed companies, because the production process is closed production, no pollution in the production process, and in the application of the products as raw materials for the production of fabric without dyeing, so the product with no pollution, and the traditional textile printing and dyeing is revolutionary. According to authoritative survey, the textile industry is a major source of environmental pollution, occupying fourth, while the online Xia off environmental add technology can well solve the problem of pollution, in line with the State Environmental Protection of the fundamental policy, Xiake environmental protection is career. To be responsible for the society for the common sense of mission, Shanghai United wisdom consulting group according to the characteristics of Xia products, make a strategic planning using new marketing theory. Chardonnays resources: The product is the foundation of industrial products marketing, Xia products for the process of adding the use of online Color Masterbatch fiber production, application of the product for subsequent process without dyeing, and the traditional fiber product has obvious difference; in the production process, online add function factor, and can produce functional fiber, or through the color of yarn in the production process of mixed functional fiber can produce functional yarn and fabrics, such as antibacterial, deodorant and other functional products; Xia Green has color spinning enterprises, the core technology is three yuan blending technology, according to the customer on the function, material and color requirements, can mix various textile color, this technology is applied to the customer service, can provide value-added products for customers; Xia off environmental protection is the cause of environmental prote