与超市买手谈判的实战技巧（Practical skills in negotiating with supermarket buyers）.doc

与超市买手谈判的实战技巧（Practical skills in negotiating with supermarket buyers） Practical skills in negotiating with supermarket buyers.Txt Practical skills in negotiating with supermarket buyers -------------------------------------------------------------------------------- Mr. Fan, Guangdong, Shantou: I am a beverage dealer and have been doing traditional channels. But the supermarket in our city is developing very fast at the moment. The old customers have found me. I want to start the promotion at the supermarket this year. Some customers even threatened that if I didnt do the supermarket, he would look for another dealer. This year I also try to some supermarkets negotiations, but often do nothing, or is the entry fee is too high, or is suspected of my agent products are not competitive, so I want to get some reference and inspiration and supermarket negotiations through you. Prepare for negotiation before entering the market Moderator: each supplier to make products into the supermarket, the first problem encountered is to negotiate with the buyer, negotiations with the buyer is a very important supplier. Many suppliers in the negotiations, they feel always blindly concessions, because of the huge influence of buyers will rely on the supermarket, at the same time by the supplier in urgent need of products into supermarket psychology, and constantly to the suppliers of pressure, forcing it to repeatedly concessions. Faced with this situation, how to deal with it? Chen Jun: first of all, the supplier will do a lot of preparation before entering the negotiation. Careful preparation and planning, not only can make the negotiators dominate the talks in the enemy on the basis of the process, and can greatly reduce the occurrence of unexpected things, which helps to achieve reasonable agreement. Moderator: then, before entering the negotiations, the general supplier should do what preparations? Chen Jun: in the supermarket must be carried out a detailed investigation, to know