中国鞋业广告语的错乱与反正（The confusion of Chinese shoes advertisement language and anyway）.doc

中国鞋业广告语的错乱与反正（The confusion of Chinese shoes advertisement language and anyway） Anta: I choose, I love; beasts: the way, because I am different....... This one sounds good advertisements can be found everywhere in todays China shoes in advertisement. However, how many of these beautiful ads can be heard by consumers, and how much of it really drives sales? Shoes advertisement advertisement is disorder in order to strengthen the demands of enterprises, product or service impression and long-term and repeated use in advertising slogan short sentences, it should be based on long-term sales interests, convey a long-term concept to consumers. For example, Nestle coffee: good taste is to convey to consumers the taste of Nestle coffee; fear of getting angry, drink Wong Lo Kat is to consumer demand, Wong Lo Kat has Qu fire function. If a little finishing, Chinese footwear products advertisements found, many advertisements do not let consumers suddenly hear (see) that this product is what is in demand, especially those well-known brand advertising language is essentially systematically some people dont want to do anything, do not say. For example, non ordinary feeling; anything is possible and so on. What do these slogans really mean? Im afraid its impossible for consumers not to use their heads to think about it. Our creative advertising and advertising language is to convey information quickly in place, let the target object is easy to understand, understand, but now Chinese shoes are most advertising language and consumers play word games. The following are common types: A type, pretend to be profound. Listen to: champion quality, ambition in lofty.. If this advertisement lets the consumer listen to three times even, he can say exactly what this is saying? Even if you can understand that the product quality is good, then consumers can know which brand is that? I see. The most important thing is that this slogan is suitable for many products, such as a car can say champion