中小企业如何借势全国糖酒会招商（Small and medium-sized enterprises how to taking advantage of the national rum merchants）.doc

中小企业如何借势全国糖酒会招商（Small and medium-sized enterprises how to taking advantage of the national rum merchants） Appeared in the 2009.10 Journal of Henan Liu Jiuxue In October 11, 2009, the national rum (Autumn) landed in Zhengzhou, with the best in all the land will be the reputation of the rum although has been very difficult to continue past glory, but each rum gathering at least hundreds of thousands of customers, for the huge domestic exhibitors, rum is still quick investment. The Henan food enterprises, especially some small and medium enterprises in Henan, it is a very good marketing occasion, the opportunity to. However, the rum is a real gold conference, the annual rum venue will be dressed as advertising a vast expanse of water. Printing advertising pieces of cloth, square, air airships, leaflets, handbags, promoters, large billboards, street gatehouse, special equipment and other forms of advertising everything, if there is no good ideas, a lot of advertising may be submerged in the ocean of advertising. Many enterprises have invested hundreds of millions or even tens is not what news, enterprises in the gamble not only for rum investment result so simple, more important is to establish the brand image of enterprises, firm the confidence of dealers. But for a small part of the small business that lacks financial strength, such investment is difficult to achieve. Summary repeatedly participate in the rum experience, the author found that as long as the intentions of planning, spend less, do more, do, leveraging the rum eye effect is very easy to achieve investment objectives, the small and medium-sized enterprises is a new enterprise growing still has very strong practical significance. Strategy one: make detailed plans before the meeting: Go up in arms. Its crucial to define the goals of the rum meeting, then subdivide the goals and find ways to achieve them. Before going to the rum, you need to develop a detailed division of labor and planning, if the division