中石化润滑油公司品牌管理（Brand management of Sinopec lubricant company）.docVIP

下载本文档

10
0
约1.15万字
约 8页
2017-07-24 发布于河南
举报
版权申诉

中石化润滑油公司品牌管理（Brand management of Sinopec lubricant company）.doc

1、本文档共8页，可阅读全部内容。
2、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

中石化润滑油公司品牌管理（Brand management of Sinopec lubricant company）

中石化润滑油公司品牌管理（Brand management of Sinopec lubricant company） This article is contributed by york0823 Brand management system of Sinopec lubricating oil company (Draft) B-1 general B-1.1 management system in order to regulate the reason for Sinopec lubricating oil company (hereinafter referred to as the company or the company headquarters ) VI management, scientific application guide VI system, realize the efficiency and effectiveness of VI system used in the activities of the maximum, with the actual situation, formulate the measures. The scope of application of the B-1.2 approach applies to oil companies, departments, business terminals, product level and service level, and the unit subordinate product / service unit (hereinafter referred to as company owned units). Management system, B-2 management system, B-2.1 management mode, A. company VI system management model is the two level responsibility system, that is, the unified management of the headquarters of the lubricating oil company, the company is responsible for the classification of units. B. company headquarters management to functional departments, product / service level, requires each functional departments, product / service level designated a leadership, and by person in charge of the unit VI management. Within the C. functional departments and product / service levels, the management level, level of responsibility, requires each product / service level to specify the responsibility department, person in charge of the units VI management. The responsibilities of B-2.2 departments to establish VI management responsibilities A. oil company headquarters by the general manager of the office of the brand promotion department (hereinafter referred to as the total promotion department) responsible, clear as duty department. B. company belongs to each unit of VI management responsibilities, the unit designated by the Department responsible for, or the unified establishment of brand promotion department, clear