价格是不是网上零售的核心竞争力（Price is not the core competitiveness of online retail）.doc

价格是不是网上零售的核心竞争力（Price is not the core competitiveness of online retail） Since on the Internet to make the price is the core competitiveness of electronic commerces point of view, many people put forward different opinions in the comments and emails, that the core competitiveness of the electronic commerce in services and technology, according to different circumstances and different enterprises, and low price is the core competitiveness of e-commerces speech will no doubt be malignant the introduction of competition in the industry price war. Here, I correct my argument and reduce the scope of e-commerce. The argument is that price is the core competitiveness of online retail. And discuss and prove it. First of all, is service the core competency of online retailing? Obviously not, although online shopping has achieved the ideal of staying at home shopping, but it can not quickly provide customers return, exchange and maintenance services. Although formal businesses have put forward in line with the national Three Guarantees service statement, but think of goods back and forth costs and time, still make many customers flinch. And those more valuable items, such as laptop computers, online retailers are unable to undertake after-sales service work, customer service is usually through the production enterprises own service network and achieved. Moreover, even if some online can improve the enterprises service ability through the mode change, so can not through the service and form their own core competitiveness, this is because there is no way in any case online and offline service than the network can never achieve real face-to-face problem solving, and simple service upgrade is not difficult to imitate you in the process of race each other will tend to homogenization. Therefore, the service can not be the core competitiveness of online retail, and most is also a useful supplement. Secondly, is convenience the core competitive power of online retailing? It can be sai