会展策划书范例（Examples of exhibition planning）.doc

会展策划书范例（Examples of exhibition planning） Examples of exhibition planning.Txt This paper contributes to the happiness of the corner DOC documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Graduation project Department of business and tourism, Hunan Institute of technology, business English Major Class: business class: business class S08-6: Name: Yan Hao number: student number: design project: design project: Automobile Exhibition Planning Book Tutor: Instructor: Zhu Jun Completion time: February 25, 2011 order record Preface...... 1 Part 1 market analysis...... 2, automobile marketing environment analysis...... 2, two, automotive consumer analysis...... 3, three, automotive products analysis...... 4, the second part advertising strategy...... 5, advertising objectives...... 5, two, target market strategies...... 5, three, advertising appeals strategy...... 5, four, media analysis...... 6, third part advertising plan...... 7, advertising objectives...... 7, two, advertising time...... 7, three, advertising target market...... 7, four, advertising focus...... 7, five, advertising performance...... 7, six, advertising release plan...... 7, seven, advertising expenses budget...... 8, fourth section advertising effectiveness evaluation, measurement, and time and place of exhibition...... 9, advertising effect assessment...... 9, two, time and place of exhibition...... 9 references...... 10 thanks...... Eleven One Preface Since 2002, China automotive industry began to enter the explosive growth phase, especially with the rise of private consumption, demand for cars began to rise rapidly, and become an important force to promote the development of the automobile China. At the same time, Chinas status in the global automotive industry is gradually rising. It is necessary for the public to recognize the automobile industry. One Part 1 market analysis First, the automobile marketing