做营销顾问必须了解的知识（Knowledge required to be a marketing consultant）.doc

做营销顾问必须了解的知识（Knowledge required to be a marketing consultant） Teach you to be an excellent Baidu Marketing Consultant Source: Leo 2008-12-27 09:17, I come to contribute, participate in the review 16 mistakes that marketers are prone to 1, do not really know what marketing is, and do not understand what marketing is 2, fear of failure, fear of rejection, dare not accept rejection, lack of self-confidence, passion is not enough, there is discouraged (after all, did not pay the bill, doing poorly does not matter); 3, want to let developments have too much hope of success, without a careful analysis of each customer, to focus on a few customers, the lack of development of new customer awareness, always clinging to several customers, the ability to judge the customer is poor, customer expectations are too high, too believe that customers, some customers there was no value, but the sales staff went to see, to spend time, a waste of energy. Call to hear that customers want to do promotion, temporarily excited, forget to ask the customer the most basic situation, lead to waste their precious time and energy; 4, say too much, listening too little, not heavy details, leading to the loss of a lot of interested customers (not seriously listen to the customer said every detail, did not seize the handle of the customer, but was a lot of loopholes in the customer; 5, the customer said a lot of words should not be said, the more they say, the more mistakes; 6, I do not know when to close, I do not know how to deal; 7, the product is not ripe enough; 8, not timely follow-up customers, do not want to spend time to collect customer information, information is not much; 9, lazy mood; 10, to meet the situation, made a little big with pride, proud, always remember now is only temporary success not failure; 11, low efficiency, outdated methods, bad mentality, lack of innovation, lack of change, poor learning ability, poor consciousness, always follow others; 12, not good at cooperation wi