性情决天运气 从信息管理化500强乐成路看向导力（A day will luck from the information management of the 500 strong force at Le Cheng Road Guide）.doc

性情决天运气 从信息管理化500强乐成路看向导力（A day will luck from the information management of the 500 strong force at Le Cheng Road Guide） Different people always have the same situation, but different people have different luck. Secondly, in the pursuit of the core values, seeking truth and pragmatism, to prevent the spread of the two skin phenomenon. The core values of the enterprise is unremittingly in the course of business creed, regardless of how simple language in the enterprise, foreign always reflects the responsible for the consumer, responsible for products and services, enterprises and entrepreneurs often need to practice and always adhere to the. The reason why enterprises suffered credit crisis, exposing the pseudo soft flaw, that is to break the core values of the bottom line. In order to prevent two skin problems, it is necessary to check and evaluate regularly the practice of core values and the progress and actual effects achieved. In the examination and evaluation, one should combine the comprehensive evaluation with the key evaluation, and pay attention to the guidance of the evaluation index. Two should combine qualitative and quantitative analysis, note the experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civili