从《奇葩说》分析网络自制节目的特点及创新.docx

本科生毕业论文（设计）题 目:从《奇葩说》分析网络自制节目的特点及创新系 别: 文学与新闻系 姓 名:学 号:专 业: 新闻学 指导教师:年月日从《奇葩说》分析网络自制节目的特点及创新摘要本文以《奇葩说》的发展为依托，探讨研究互联网时代中网络自制节目的特点与创新。在互联网大时代的社会环境下，相对于管理制度严苛的传统节目制作，网络自制节目的制作环境可谓宽松，因此从2014年——“网络自制节目元年”起，各种网络自制节目不断涌现，但节目质量有好有坏，而在众多的传统节目与网络自制节目层出不穷的情况下，《奇葩说》为何突出重围一枝独秀？网络自制节目相较于发展更加成熟的传统节目 ，以《奇葩说》为例——更加注重传播新颖的价值观、强调内容为王、跨媒体传播、避免自身节目定位的同质化，已可以不再依赖传统电视平台发展生存。网络自制节目在跨媒体的发展格局下，多元融合不断探索，节目板块更新迅速，节目盈利模式也多元化发展，注重受众观感。成功的节目定位、一流的品牌营销、成熟的节目内容，打造出一档优秀的网络自制节目。关键词：网络自制节目；《奇葩说》；品牌营销AbstractIn this paper, it is based on the development of 《Let’s Talk》?,discusses and research the characteristics and innovation of the self-made program in?the?Internet?age. In a great age of the Internet society environment, relative to the management system of rigid traditional programming, the self-made program production environment is loose, so in 2014 - network of the first year of the self-made program, various the self-made program constantly emerging, but the quality program has good and bad, and in many of the traditional program and network homemade program emerge in endlessly, the crowd said why beckoning outshine others? The self-made program compared with traditional program for the development of more mature, in the crowd says, for example, pay more attention to spread new values, emphasis on content is king, across media and avoid their own programs positioning homogeneity, already can no longer rely on traditional TV platform development.The self-made program under the development pattern of cross-media, continuously explore diverse fusion, update quickly show plates, the profit model of programs is diversified development, pay attention to the audience. Successful program positioning, first-class brand marketing, mature content, create a good network of homemade show.Keywords: the self-made program；Let’s Talk；Brand marketing从《奇葩说》分析网络自制节目的特点及创新绪论网络电视节目发展的背景随着数字信息技术高速发展，基于新媒体的受众人数快速叠增，交换式窗体底端网络电视已成为一个新兴的传播平台。交换式窗体底端网络电视即IPTV（Interactive Personality TV），简称网络电视。有数据显示，视频流量占全球