浅谈南京市旅游纪念品.doc

浅谈南京市旅游纪念品 【摘要】南京作为享誉国内外的著名旅游城市,其人文历史、山水风光等旅游资源以及食、住、行、游、娱等方面都有了较为系统的研究,但对于旅游纪念品这一块,至今仍然缺乏系统完整的分析与指导。通过对南京市内主要旅游纪念品品出售点进行调查研究,以期对南京市旅游纪念品市场有一个全面客观的认识与分析,并对完善与发展南京市旅游纪念品市场提出一些切实可行的建议,从而更好的促进南京旅游纪念品市场的有序化发展。 【关键词】南京 旅游纪念品 市场 2000c nanjing souvenirs Abstract:Nanjing, a well-known at home and abroad as a renowned tourist city, its cultural history, landscape scenery, and tourism resources such as food, housing, transportation, travel, entertainment and other aspects of a more systematic study, but for tourist souvenirs that one is still lack of systematic complete analysis and guide. Through Nanjing, the major selling point for tourist souvenirs goods research, with a view souvenirs Nanjing market a comprehensive and objective understanding and analysis, and perfection and development of Nanjing tourist souvenirs market to make some practical recommendations, so as to more Good to promote an orderly market in Nanjing tourist souvenirs Development. Keywords:Nanjing Souvenirs Market 目录 引言········································································4 南京市旅游纪念品概况 ············································4 （一）旅游纪念品的概念·················································4 （二）旅游纪念品的的特点···············································4 （三）南京旅游纪念品的种类············································5 （四）南京旅游纪念品的状况············································6 二、南京市旅游纪念品分析 ···········································6 （一）南京旅游纪念品市场的优势·······································6 （二）南京旅游纪念品市场存在的问题·································6 三、南京旅游纪念品发展对策···········································7 （一）要突出旅游资源、地方色彩和土特名产的特色·················8 （二）改进销售方式,改善购物环境····································9 1.销售方式································································9 2.改善购物环境··························································10 （三）在政府扶持下，大力发展旅游纪念品···························10 （四）加强设计团队建设·················································10 （五）建立专门机构,加强监督管理·····································