某医疗器械项目商业计划书.doc

某医疗器械项目商业计划书 TABLE OF CONTENTS CHAPTER 1 PROJECT BACKGROUND 4 CHAPTER 2 INTRODUCTION OF COMPANY AND ITS BUSINESS 5 2.1 BRIEF INTRODUCTION OF THE COMPANY 5 2.2 MANAGEMENT STRUCTURE 5 2.3 KEY STAFF MANAGERS 6 2.4 MAIN PRODUCTS 7 2.5 SUCCESSFUL CLIENTS 7 2.6 FINANCIAL CONDITIONS 9 2.6.1 ASSETS AND DEBTS 9 2.6.2 OUTSTANDING BUSINESS ACHIEVEMENTS 9 2.7 KEY RESOURCES ADVANTAGES 9 2.8 DEVELOPING STRATEGY 10 CHAPTER 3 MAIN PRODUCTS 11 3.1 REGISTRATION CONSULTANT AND AGENT OF MEDICAL DEVICES FOR NATIVE AND FOREiGN CLIENTS 11 3.2 CHINESE AGENTS OF ADVANCED MEDICAL DEVICES FROM FOREIGN COUNTRIES 11 3.2.1 AGENT OF INSULIN NEEDLES 11 3.2.2 NICC INFANT CATHETER AGENT 12 3.2.3 OTHER PRODUCTS IN NEGOTIATION 13 CHAPTER 4 ANALYSIS OF THE INDUSTRY AND MARKETING CONDITION 14 4.1 MEDICAL DEVICE AND CATHETER INDUSTRY ANALYSIS 14 4.1.1 SURVEY OF THE NATIONAL MEDICAL DEVICE IN TECHNOLOGY AND MARKET CONDITION 14 4.1.2 SUMMARY OF THE INTERNATIONAL IMPLATABLE TPU CATHETER 15 4.2 DOMESTIC MEDICAL DEVICES AND CATHETERS MARKET PRESENTATION 15 4.2.1 DOMESTIC MEDICAL DEVICES MARKET 15 4.2.2 PRESENTATION OF DOMESTIC MEDICAL CATHETER MARKET 16 4.2.3THE TREND OF THE DOMESTIC MEDICAL DEVICE AND ONE-TIME-USE MEDICAL PRODUCTS DEVELOPMENT 16 4.3 ANALYSIS OF MARKET CONDITION FOR OUR PRODUCTS 18 4.3.1 DOMESTIC AND FOREIGN MEDICAL DEVICES REGISTRATION AGENT AND SERVICE FOR THE QUALITY SYSTEM CERTIFICATION 18 4.3.2 MARKET ANALYSIS OF DOMESTIC INSULIN NEEDLE 18 4.3.3 MARKET ANALYSIS OF THE NICC INFANT CATHETER 18 4.3.4 ANAESTHESIA AND BREATH SYSTEM SUCTION CATHETER，RECOVER DEVICES OF BRAIN PARALYSIS 19 4.4 SUMMARY OF MARKET ANALYSIS 19 CHAPTER 5 COMPETITION STRATEGY AND MARKETING PLANNING OF RELEVANT PRODUCTS 20 5.1 DOMESTIC AND FOREIGN REGISTRATION AGENT OF MEDICAL DEVICES AND THE QUALITY SYSTEM CERTIFICATION SERVICE 20 5.1.1 STRATEGY CHOICE FOR THE PRODUCT 20 5.1.2 MARKET PROMOTION PLANNING 20 5.1.3 BUSINESS PLANNING 20 5.2 INSULIN NEEDLES 21 5.2.1 MARKET STRATEGY 21 5.2.2 MARKET PLANNING 21