外资还是外脑(1)（Foreign or outside the brain (1)）.doc

外资还是外脑(1)（Foreign or outside the brain (1)） How to win the traditional health drink? Beijing Fangyuan brand marketing agency chairman Li Mingli From the donation of one hundred million yuan to fall into the grass, from the Asian Games in 2010 to become the only designated non alcoholic beverages to sponsor rumored to be bought by Pepsi, although the way of speculation is controversial, but the data show that the traditional health beverage Wang Laoji has maintained a year-on-year growth rate of 70% of the market. Not only that, Nelson latest release, in 2008, Wang Laoji sales exceeded Coca-Cola, worthy of the name, become Chinas market the first cans. In contrast, Coca-Colas old rival Pepsi Cola in fruit juice and other areas have made after the defeat after the 2009 new music flagship also from herb carbonated, juice and other fields, playing the new health card wantonly. It is understood that in the next few years, Pepsi will invest one billion U. s.dollars in related areas. In fact, more than PepsiCo companies are bullish on health drinks. From the SHE endorsement, Shunxinnongye produced this purple ah to Yanjing group produced by oily solution jiulongzhai, then to the plum, autumn Li Gao, a variety of products showed signs of prosperity, the traditional health has completed the popularity of the concept, has become the new darling of the market. But this is not to say that all brands of traditional health drinks brand will be successful, from the market point of view, in all parts of the country, but also a large number of latent health functions, but has been unknown products. Therefore, in the opinion of Li Mingli himself, summed up the current history of the ups and downs of health drink, not only helps to clarify the health beverage category concept, promote a virtuous cycle of category market helps; more and more enterprises grasp the nature of market operation of health drink, realize their market win pin. Health market hot three sources Forgetting history