市场营销竞争战略--一唱三叹（Marketing Strategy -- pure competition）.doc

市场营销竞争战略--一唱三叹（Marketing Strategy -- pure competition） Marketing strategy, marketing strategy, competition strategy, competition, oh, remember these words, my head aches, seen too many farce, and sing and sigh! Lao wang! Dont you report that the new feature cards are the main concern of the customers? Why has our product added feature cards to the market without any response?! Is there any problem with your data?! Manager Zhu, you listen to me!. Function card in all the improvement project survey, the customer selection rate is 86.5%, this is a very high ratio, we naturally want to show in the report. No response to the market, the reason will be a lot ah. Price ah, competitors, ah, your dealer ah, I think it is a good thing anyway Such dialogue often occurs in some of the companys marketing department, these companies do not know where the silver money flows, but also makes me and other people who cherish wealth, only see saliva, horizon flow. Deplorable！ For a company, the marketing strategy is the most important thing, and as an important data source of marketing strategy is often a survey from the outside, if you encounter some unscrupulous companies and market investigation, the Ministry of supervision is not strict, these data will be more likely is the investigation company sit in the office behind closed doors out. The strategy of the building in a very likely It is sheer fiction. foundation, this is probably the only castles in the air no problem. As far as I am concerned, I always think that marketing strategy is a rigorous, serious and strict thing and must not be allowed to be vague. Without painstaking preliminary work, the strategy would be a scrap of paper. So lets talk about marketing strategy. Marketing strategy is to fight a marketing war. Since almost every industry has competition, competition is different, so basically I will start from the beginning of marketing strategy is defined as competitive strategy. To put it plainly, it is from the beg