市场营销学经典语句摘录,实在是太经典了!（Marketing classical sentences excerpt, it is too classic!）.doc

市场营销学经典语句摘录,实在是太经典了!（Marketing classical sentences excerpt, it is too classic!） Marketing classical sentences excerpt, it is too classic! Competition, is, between, networks, not, companies., The, winner, is, the,, company, with, the, network., better, etc. Competition is not competition between companies, but the existence of the companys value transmission, competition between the network system. A company with a good value delivery network will be able to win this competition. Coofucoo says: What is the value delivery network system? A company is not isolated in the market; there are suppliers of raw materials upstream of it; there are various roles such as distributors, retailers and consultants in its lower reaches. From the point of view of relationship marketing, consumers are also part of the business. These roles are not isolated, starting from the production of raw materials until the final consumption of the product to the consumer, each step is a value transfer. All these roles form a value delivery network system. If the company wants to win in the competition, it is impossible to strengthen its competitiveness and weaken the competitiveness of the partners whose value is heavy. The value alliance is itself the team of the company, and the company should fully strengthen its own team, not just by exploiting the partners in the same team. Because with the weakening of their partners, their value system will be gradually weakened, until the loss of competitiveness. The company may want to join other value groups to participate in the competition, but think, if it is a very competitive value of the joint, team partners must have been coordinated for a long time, and has a tacit understanding. This must be a very high entry barrier for new entrants. At this point, what the new entrants can do is inevitably some unsuccessful values. Not to mention the success of these values, but only to nurture the tacit understanding, you need a lot of investment companies.