Improving Retail Performance with Big Data （提高零售性能与大数据）.pdf

Improving Retail Performance with Big Data Architect’s Guide and Reference Architecture Introduction O R A C L E E N T E R P R I S E A R C H I T E C T U R E W H I T E P A P E R | F E B R U A R Y 2 0 1 5 Disclaimer The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. ORACLE ENTERPRISE ARCHITECTURE WHITE PAPER — IMPROVING RETAIL PERFORMANCE WITH BIG DATA Table of Contents Executive Summary 1 Key Business Challenges 3 Where to Find Business Cases that Justify Projects 4 Establishing an Architectural Pattern 6 IT Operational ETL Efficiency 9 Oracle Products in the Information Architecture 10 Additional Data Management System Considerations 13 Extending the Architecture to the Internet of Things 15 Keys to Success 18 Final Considerations 20 ORACLE ENTERPRISE ARCHITECTURE WHITE PAPER — IMPROVING RETAIL PERFORMANCE WITH BIG DATA Executive Summary The ability to access, analyze, and manage vast volumes of data while rapidly