Increase the probability of successful marketing ...（增加的概率成功的营销）.pdf

Increase the probability of successful marketing strategies by testing their effectiveness prior to launch with Nielsen Matched Panel Analysis (MPA) It’s critical for manufacturers to test the effectiveness of new marketing strategies on a small and cost-effective scale in order to understand consumer response and make educated decisions at the national level. Marketers are constantly developing new Features ideas, and rolling out every new plan at • Geographic flexibility to test at any the national level. custom store, market or regional level Nielsen Matched Panel Analysis solution • Coverage of food, drug, mass, allows you to measure and understand convenience and liquor trade classes the effects of marketing strategies and plan on a smaller, more affordable scale. • Ability to analyze ethnic marketing It utilizes a robust set of store and house- plans Key Benefits hold panel data to generate a comprehensive • Flexibility to import Nielsen Homescan • Increase your marketing success analysis that measures the impact of a Panel and other external data probability by clearly vast array of marketing plans. understanding the effects of Our solutions can analyze plans ranging your new marketing program from broad-reach campaigns, such as TV/ before a national rollout radio/billboard ads, to in-store activities, • Precisely evaluate the sales such as sampling, floor ads, line extensions, effects of your new marketing new products and price adjustments.