Instagram for business Strategy guide - Extfiles （为业务策略指南Extfiles Instagram）.pdf

@coach @fab @oscraprgirl @sightglass @burberry @benandjerrys @generalelectric @gopro Instagram for business Strategy guide Businesses of all sizes and across industries are finding marketing success on Instagram. The platform is highly effective for achieving branding goals such as: •  Driving awareness for your brand or products •  Shifting or reinforcing brand perceptions •  Creating associations with celebrities and partners When shaping your strategy on Instagram, start with your business objectives and then explore how elements of the platform can help you meet them. Here is an overview of the primary features, tools and opportunities that make Instagram a powerful marketing platform and our recommendations for how to use them to maximize the impact for your brand. 1 INSTAGRAM + CONTENT Creating content on Instagram Content is central to the Instagram experience. Its why tens of millions of people visit the app every day--to view beautiful, @burberry interesting imagery in their feed and to post their own unique photos and videos. The sharing of this visual art is what makes the Instagram community so dynamic and engaged. Your brands content should add to the experience of being on Instagram for your followers. We recommend the following guidelines for creating content on Instagram: 1.  Identity voice: Develop a framework f