英语系经典论文商务礼仪 Bisness Etiquette毕业论文.doc

英语系经典论文商务礼仪 Bisness Etiquette毕业论文 Contents 毕业设计（论文）任务书 I Abstract II 摘 要 IV Acknowledgements V I.Introduction 1 II.Literature Review 2 2.1 The Definition of Etiquette 2 2.2 The Characteristics of Business Etiquette 2 2.3 The Importance and Necessity of Business Etiquette 4 2.4 Related Studies on Business Etiquette 5 III.Methodology 7 3.1 Research Questionnaires 7 3.2 Participants 7 3.3 Instruments 7 3.4 Procedures 8 IV.Results and Discussion 10 4.1 Overall Analysis 10 4.2 Basic Business Etiquette 12 4.3 Business Etiquette in Workplace 13 4.4 Business Etiquette in Social Occasion 17 4.5 Solution 21 V.Conclusion 23 5.1 Major Findings 23 5.2 Implication 23 5.3 Limitation 24 Bibliography 26 Appendix 27 Introduction So far, with the gradual global economic integration and fierce business competition in Chinese market economy, it is strongly required for college students to understand the international practice in the external exchanges and learn the norms of how to have a smooth interaction with people. The business etiquette, as an interpersonal communication lubricant, has become more and more important. Therefore, the education and research of business etiquette cannot be ignored. Although many professionals and school personnel conducted the research on business etiquette from different perspectives, the etiquette is still not paid enough attention in the school education, and some researchers just generally rely on their theory and experience to explore school’s business etiquette education. My research is built on the theory combined with more practical data analysis. The study purpose is to learn about Neusoft English major students’ overall understanding of business etiquette and explore their competence and cultivation for business etiquette further. Through questionnaires, we can have an objective analysis for their strength and existing weakness in business etiquette study and get relevant solutions. From the analysis, we will find how to cultivate the stud