论汽车合资企业中的跨文化管理毕业论文.doc

论汽车合资企业中的跨文化管理毕业论文 目录 汽车合资企业及其企业文化概况·································································4 1、我国汽车合资企业概况················································································4 2、汽车企业文化的内涵及意义········································································5 二、跨文化管理的实施····························································································7 1、跨文化管理的内涵························································································7 2、跨文化管理的必要性····················································································8 3、跨文化管理的方法分析················································································10 3.1本土化策略·····················································································文化相容策略·················································································文化创新策略·················································································文化规避策略·················································································文化渗透策略·················································································借助第三方文化策略·····································································占领式策略·········································································································································11 1、广州标志与广州本田的企业背景································································11 2、中日法的文化差异························································································12 3、广州标致与广州本田的管理文化差异························································13 4、广州跨文化管理的经验与教训····································································14 4.1解决文化冲突，形成共同价值观·················································14 4.2实现三种文化三种层次的融合·····················································14 4.3.文化差异最小化处理····································································14 4.4.从文化差异中得到竞争优势········