雅思作文advertising类论点总结课件.ppt

Advertising + Media(部分);Positives;Positives;Negatives;Negatives;Opinion of advertising;Make products more attractive to consumers(让产品对消费者更有吸引力);Notice ;Commercial breaks 插播广告时间的时间段;Are creative and entertaining;Advertising campaigns大规模的广告宣传活动;Advertising aimed at childrenAdvertising directed at children;Advertising ;False\deceptive advertising虚假广告;The advertising industry广告产业。广告业;Are driven by profit是受营利目的所驱动的;Celebrity 名人;There is an increasing amount of advertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisement may be harmful to children. However, some companies claim that their advertising provides children with useful information. Discuss both views and give your own opinion.;;Many parents argue that advertisements mislead children about the benefits of the products and cause them to form negative habits. This is true to some extent. A large proportion of (很大一部分)advertisements aimed at children promote junk food (推销)and toys that contribute little to children’s physical and social development. As it is harder for children to resist the influence of advertising (抵抗广告的影响)than for adults, many of them buy advertised junk food and toys, or ask their parents to buy these products for them. Children who are frequently exposed to (…频繁地接触到某一事物的影响)advertising are therefore more likely to develop an unhealthy diet and spend too much time playing with toys;By contrast, some companies claim that the advertisements of their products provide children with access to a large amount of useful information. For example, some TV commercials (电视广告)are for educational toys that can develop children’s thinking abilities, language skills or artistic creativity. There are also advertisements that help to promote healthy lifestyles among children, such as TV commercials for sports products and outdoor activity products. They tend to feature famous athletes of natural scenery, and encourage children