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从功能对等看英语广告的翻译毕业论文
Contents
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中文摘要……………………………………………………………...………………………..i
Abstract…………………………………………………………………………………….…...ii
Acknowledgements……………………..……………………………………………………...iii
Introduction………………………………………………………………….…………….……1
I. A Brief Review of Functional Equivalence…………………………………………….…….2
A. Definition of Functional Equivalence …………………………………………….…...3
B. Different Functions………...…………………………………………………………..4
C. Aims and Targets……………………..………………………………………… ..…..5
II. A Brief Review of Advertisement Translation from English to Chinese………………........6
A. Targets and Principles of Advertisement Translation…..……….……………………..7
B. Requirements for Advertisement Translation……..……………………………….…..9
C. Cultural Elements in Advertisement Translation………………………………….….11
III. Advertisement Translation from English to Chinese in Light of Functional
Equivalence…………………………………………………………………………….…13
A. The Differences Between Two Languages………………….……………………..….15
B. Functional Equivalence in English Advertisement Translation….……………….…..17
Conclusion……………………………………………….………..……………………….….19
Notes…………………………………………………………………………………….........20
Bibliography……………………………………………………………………………….….22
On Advertisement Translation from English to Chinese in Light of Functional Equivalence
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Introduction
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In our daily life, we always see or hear many advertisements on the radio, billboards, magazines, newspaper and so on. The translation of advertisement plays an important role in the cultural exchanges of different countries. After entering WTO, China has been faced with fiercer competition, so the advertisement has become more and more important for it is always used as the way to promote the sales of goods. The excellent advertisement is not only understandable for everyone, but also has an elegant style. It can easily encourage people to buy the goods. Therefore, a good translation of an advertisement is also important to promote the sales of the goods in the country of the target language.
Most translators
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