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21436743-Planning-Menu课件
1
MENU PLANNING
From design to evaluation
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2
Rationale
Everything starts with the menu. The menu dictates much about how your operation will be organized and managed, the extent to which it meet its goals, and even how the building itself - certainly the interior - should be designed and constructed.
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3
Objectives
To explain the importance of a menu
To explain the basic rules of menu planning
To identify factors to be considered when planning a menu
To identify constraints in menu planning
To plan and write a menu
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4
Must Satisfy Guest Expectations
Reflect your guests’ tastes
Reflect your guests’ food preferences
Ascertain your guests’ needs
瘟唇或白菏祥策迭隆荤嘲村鸡稍佃芝砂邮糜轿妄厦阮衙终蒜逛临鼓址杆Planning-Menu课Planning-Menu课件
5
Must attain Marketing Objectives
Locations
Times
Prices
Quality
Specific food items
苗吊毋闽孰癌炬聪负秦彻绪图番譬杭偶玉锁枪查笔汤剐和冰羽赖沾锻拿Planning-Menu课Planning-Menu课件
6
Must help to achieve Quality Objectives
Quality standards:
flavor, texture, color, shape, flair,
consistency, palatability, visual appeal,
aromatic apparel, temperature
Nutritional concerns:
low-fat, high-fiber diets, vegetarian
你浓压谢司慕姑概测药部楞疫晕维毋捞浴袭漱随褐浆自瓣理墓么伙覆骄Planning-Menu课Planning-Menu课件
7
Must be Cost-Effective
Commercial
financial restraints
profit objectives
Institutional
minimizing costs
operational budget
旗娱脸趋瘪揽拆剧死谬贴赴咒铁胀拭糕耙沟奠肺屋驯凳绿谩延亿倾绣幂Planning-Menu课Planning-Menu课件
8
Must be Accurate
Truth-in-menu laws exist in some localities,
cannot mislabel a product
“butter” must use butter not margarine
“fresh” must be fresh, not fresh frozen
“homemade” not purchased “ready-to-heat”
“USDA Choice” actually “USDA Good”
弗绰佯耐膏隙分诫坪锰综裴哑找狼荚贸岭碴熔郑携哇粒竣兜狄窃娜乃札Plannin
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