MICE-introduction-May 29会展英语教程课件.ppt

Textbook for MICE English ---By Julia MICE English Course 1 MICE English Introduction： Greeting My name: Julia Contact: QQ: 1109495926@ MICE English Briefing of the course The Assignment and Grouping The Practice The Assessment What’s MICE? Prospect of the MICE industry What position may you serve in? MICE English The Assignment and Grouping You will be divided into groups and accomplish some group assignments. Form groups of 4-6 people Vote a group leader, who will have some extra points added. MICE English The Assessment PPT, Daily Assignment 60% Classroom performance 10% Final assignment 30% MICE English 1.1 What’s MICE? Definition of MICE Categories of MICE MICE English 1.1 What’s MICE? 1.1.1 Definition of MICE M---Meeting I----Incentive tour C---Conference E---Exhibition/Exposition/Fair/Show E---Event Congress-regular, often last several days Business tourism—facilities and services, MICE English 1.1 What’s MICE? 1.1.2 Categories of exhibitions According to the nature According to the content According to the scale According to the time According to the place According to the form MICE English MICE industry is one of the fastest growing segments within the tourism industry generating millions in revenues for cities and countries. MICE industry USA Europe—dominate on ICCA’s global ranking Vienna—first Singapore—Second Bacelona--Third MICE English Virtual Meetings -terrorist alerts, economic trends, E-conferences, save money and time Tele-seminars Virtual meetings---eliminate travel expensese Virtual meetings—popular, lateste trends, new trend—no sigificant statistic data MICE English Technology in MICE industry Technology plays a vital role in the MICE business Facilitate the meetings and events organizers, exhibitors and planners Do the jor in more effective way Australian– Melbourne’s Meetings and Convention Bureau MICE English Climate Awareness in the MICE industry Climate changes and carbon emission in particular a