体验商务英语3 unit1Globalization课件.ppt

The definition of ideology Generally speaking, an ideology can be defined as a system of widely shared ideas, patterned beliefs, guiding norms and values, and ideals accepted as truth by a particular group of people. Ideologies offer individuals a more or less coherent picture of the world. The distorted ideas are often employed to maintain the interests of dominant power structure. Some ideologists present the public with agenda to discuss, claims to make and questions to ask in order to imbue society with the norms and values they prefer. Ideology connects theory and practice. The Republicby Plato Plate divided the country into three classes: ruling class with strictly philosophy education, warrior caste and civilian class. Plate scorned personal happiness, emphasized the integrity. In Plato’s eyes, the third class people are inferior, and be cheated. Globalization also contains an ideological dimension. For instance, that whether globalization is a good thing or not sparked a heated debate in the ideological area. As for the association of neoliberal values with globalization, various social groups do not come to an agreement. Neoliberal values and meanings are disseminated worldwide by powerful social forces located chiefly in the global North, including corporate lobbyists, journalists and public-relations specialists, intellectuals and politicians, they saturate the public discourse with idealized images of a consumerist, In the history of globalization, adaptation and innovation are the driving forces to the existence and development of a enterprise. Enterprises of America, Japan and Korean have obtained great achievements. Their successes reflect the adaptation to the globalization. From the left to the right: CEO of Samsung 李健熙 CEO of Microsoft Bill Gates CEO of Mitsubishi 佃和夫 They are representatives of globalization. Selling globalization American people’s attitude towards globalization. 65% of the respondents think