浅析商务英语信函礼貌原则毕业答辩PPT课件.ppt

The Politeness Principle in Business English letters 浅析商务英语信函的礼貌原则 1 烘交澎她摔颅拟考硒元酬绊帧渤磋级马迁右肥蛋麻弊扣玖负南竿脱加蜗淫浅析商务英语信函礼貌原则毕业答辩PPT课件浅析商务英语信函礼貌原则毕业答辩PPT课件 CONTENTS Introduction Vocabulary strategy under politeness principle Sentence pattern under politeness principle Aspects noted under the politeness principle Conclusion 2 谈殊唇栏翁昨椒文壬验痞帖痊久篙塑佳察葬磨整磨幕迪矽跃狮窟配除芝鲍浅析商务英语信函礼貌原则毕业答辩PPT课件浅析商务英语信函礼貌原则毕业答辩PPT课件 Introduction Politeness is the lubricant of interaction between people, and the bridge of interpersonal communication, also symbol of human civilization. An important point in politeness principle is You - oriented attitude, which is given priority to the other attitude, meaning to think from each others point of view, imagine each others problems and situation and to convey their opinions appropriately according to the requirements of the other party. It can also be understood that joining the emotional factors in consideration for others, as far as possible put the other persons interests in the main position when we are in the rational business transactions. 3 瘟软伏馒噪沿胚量竹群湍状蹬撼怯臭掌徊世缄慢框闺打昏蔼凌颗九穗撕侥浅析商务英语信函礼貌原则毕业答辩PPT课件浅析商务英语信函礼貌原则毕业答辩PPT课件 1.1 Tact Maxim 1.2 Generosity Maxim 1.3 Approbation Maxim 1.4 Modesty Maxim 1.5 Agreement Maxim 1.6 Sympathy Maxim In a nutshell, Tact Maxim is to make the other more benefit and less hurt. To learn the transposition thinking in communication, we should try to understand each others thoughts and feelings. Generosity Maxim refers to “the less let their own benefit, the more let their own disadvantage.” In business activities there will have inevitable misunderstandings and unpleasant occurrence, at this time communication should be carried out in a friendly and peaceful way. It requires praising the other party, the others strength and credibility as far as possible. The respect such as products or provide services can help give a sincere compliment, which bring positive effect in trade cooperation of both sides. It is in exactly line with Chinese cu