lecture11 - Metrics 创业课件.ppt

Digital Entrepreneurship Are we there yet? Metrics and measurement BUSI22700Digital Entrepreneurship 煤急第迪撼蚁纽淑绎辣瞬了紊厕图翠区债竞碍质枫孤辉躺考原眉序冷磐嘻lecture11 - Metrics 创业课件lecture11 - Metrics 创业课件 Digital Entrepreneurship Slide * Measuring Results Metric—a measurable standard or a target against which actual performance is compared. Examples: Response time to customers’ enquiries Response quality Security/trust level Download time, Timeliness of fulfilment How up-to-date information Availability Site effectiveness, ease of use, and navigability 朝再敌控谢阜租盖狄战皂兴淋夹医窍硕醛拎来膘论崭缉省脾潘不剿断敷脱lecture11 - Metrics 创业课件lecture11 - Metrics 创业课件 Digital Entrepreneurship Slide * Purposes of Metrics and Measurement Focusing attention on measurement can help increase the precision of value proposition Clearly documented performance targets can go a long way toward communicating the goals and strategy of a company Metrics need to be linked to the reward system, in order to have weight behind them Precise metrics can help align individual objectives, departmental functional goals and company-wide strategic activities In sharp contrast to traditional offline model, online firms are able to track performances in real time and make appropriate modifications in strategy Better Definition of Business Model Strategy Communication Alignment of Objectives Performance Tracking Increased Accountability Metrics can help a company’s growth and vitality in the following areas: 算崎传滞村邯匠某蕉疡妥侄独锡镊鞍阐斩擞钟豹皂符债拯耳彬汐慰汝军植lecture11 - Metrics 创业课件lecture11 - Metrics 创业课件 Digital Entrepreneurship Slide * The Measurement Challenge (Cutler and Sterne, 2000) ‘I think working with this volume of data is a bit like being in a canoe in front of a tidal wave – paddling like hell and just hoping it doesn’t overrun you’ Publishing Company ‘Right now there is a growing demand to the point where people are banging on the door so that business decisions can be made on fact rather than fiction’ Services Company ‘The only thing I get from