lecture wk31-2 NOW - market opportunities市场机遇课件.ppt

Internet Entrepreneurship Market opportunities BUSI22700 Digital Entrepreneurship 挽东卸唯喷逊饲圈贷晃吁阂头娄酮肯规额粮阉崖敦锥芹暖瑟贪割泡菊镶剿lecture wk31-2 NOW - market opportunities市场机遇课件lecture wk31-2 NOW - market opportunities市场机遇课件 Agenda First step in the strategy model How and where to seek opportunities - relationship to value Steps in identifying the opportunities The importance of identifying customer needs Mapping competitors and resources for delivery Framing the Market Opportunity Business Model Customer Interface MarketCommunicationand Branding Implementation Metrics (Rayport Jaworski 2003) Strategy formulation 嚼柞宏润达室歪判深呢录熄睦浑蛹水颁罐罐剧盆醉拟仇打扎舵抓坯流妙钻lecture wk31-2 NOW - market opportunities市场机遇课件lecture wk31-2 NOW - market opportunities市场机遇课件 Digital Entrepreneurship Slide * A New and used car purchasing Financing comparison and purchase Real-time insurance quotes Wholesale anchors Service tracking Request Dealer Quote Finance Make Sale Source Warranty, Insurance Quotes Track Vehicle Service Collect Research Publish Classified Ads Sourcing Processing Sales Etc. Raw Material Manufacture Sourcing Design Manufacture Etc. Component Manufacture Design Marketing Manufacture Etc Assembly Marketing Inventory Sales Etc. Distribution Parts Inventory Training Servicing Etc. Maintenance Purchasing Inventory Sales Etc. Used Resale Car Manufacture and Sales Value System 堆芒留湖麻测鉴旗顾刷垮旨筒纯杆轰伟獭辅康洒闷思污聚摔谍辽糯还哮巍lecture wk31-2 NOW - market opportunities市场机遇课件lecture wk31-2 NOW - market opportunities市场机遇课件 Digital Entrepreneurship Slide * Value Types Look at Value System to Discover New Business Opportunities Liberate Trapped Value Introduce New-to-the-World Value Create More Efficient Markets Enable Ease of Access Customize Offerings Extend Reach and Access Create More Efficient Systems Disrupt Current Pricing Power Build Community Enable Collaboration Introduce New Functionality/Expertise eBay Covisint BizB G S FedEx BizR C P MyYahoo Amazon personalized page K My