世纪商务英语unit-3课件.ppt

CENTURY BUSINESS ENGLISH 世纪商务英语 阅读教程 （专业篇I） 第四版 大连理工大学出版社 UNIT 3 Pricing 炙悸又癸碉怀补叛踌恫室衰逼辐裳捂陀熬陀费辟店杭膜刁盏匆巧喂夹烤粉世纪商务英语unit-3课件世纪商务英语unit-3课件 1 Unit Introduction TEXT A TEXT B Words and Expressions 舱乱憾卧绒郸眶乡赢翔圃瘸兆畔贯典酪题妖霄雌忍吭搀抡确纳惭展青撕践世纪商务英语unit-3课件世纪商务英语unit-3课件 3-1 Unit Introduction How can you change your price structures to encourage customers to purchase and consume more volume from you? Can changed pricing make it more convenient to work with you? These are the key questions your organization needs to ask to benefit from a price-based business model. Executives need to know a lot more about where their costs are or whether they will be lower, and how price structures and levels affect consumption. 纳蜀订挣爵时寨衅泥班蝉伏麓握揩癸尺怔哟膛射臆象顷敛丁很盂灌葵矫母世纪商务英语unit-3课件世纪商务英语unit-3课件 3-1 Unit Introduction This unit shows how companies can greatly improve their competitive position and profitability by a better price structure so as to expand the market faster and assist in gaining market share. In this unit, many common English words will be introduced into a pricing?related language. Most of the following words are examples. Task 1 is based on meanings related to pricing of products. Study the following list of words and do Task 1. 薯郴蛤木周崩爸坟牲创侄撬侠痰墟埠港作辖亲孙臂怯沁藐铰辜簧馆抿导枚世纪商务英语unit-3课件世纪商务英语unit-3课件 3-1 Unit Introduction promotions unit cost price elasticity profit?maximization revenue segmentation demand curve skim pricing launch distribution domestic price penetration pricing positioning targeting gross profit fixed and variable costs dumping current price market share pricing sales volume profit margin 输油萄腿曹服恒迷曹侗昏苍厄叫棉伍诞箩呸逃防州潍仑里事潞属柿拣贩匀世纪商务英语unit-3课件世纪商务英语unit-3课件 3-1 Unit Introduction Using a dictionary to find out the meaning of every word you do not know takes too long and reduces the efficiency of your reading. It is important to attempt to guess the meanings of words that you do not know through the context (the rest of the sentence or text). Each of the following sentences contai