商务英语应用文写作2010,9课件.ppt

商务英语应用文写作;CONTENTS;Chapter 1 Overview of Business Writing;Nature of Business Writing; Purpose of Writing;;;Differences between Academic Writing and Business Writing;Features of Business Writing;Criteria for Effective Writing;;;;;;;;Modern Changes to Business Writing;;Basic Patterns of Business Writing;Sample Analysis;;;;;Exercises;;;;;;Chapter 2 Business Letters Lesson 1 Structure and Style of Business Letters;Parts of a Business Letter;;;;Format of a Business letter;;Lesson 2 Establishing Business Relations Enquries and Replies ;Sources of Information;Components of a Letter Intending to Establish Business Relations;;Back-Ground Knowledge of Inquiry;;Components of Inquiry and Reply;Sample 3-1: First Enquiry;;Sample 3-2: Reply to the First Enquiry;;Sample 3-3;Sample 3-4;;Exercises;;;;;;;Lesson 3 Complaints and Settlements;Back-ground Knowledge of Complaints and Settlements;;;The Essential Elements in a Complaint ;Guidelines for Writing Complaint;;;The Essential Elements in Settlement ;;;;;;;;;;1;;;2;;;Exercises;;;;;Lesson 4 Sales Promotion ;Background Knowledge of Sales Promotion;;;Essentials in Sales Promotion;;Principles of Writing Sales Promotion;;Sample Analysis;;;;;;Exercises;;;;;;Chapter 3 Memo;Background Knowledge of Memo;;;Components of Memo;Techniques of Writing;;;;;;Exercise;Chapter 4 Application and Resume ; ResumeBackground Information of Resume;;;;Criteria of Effective Resume;Writing Techniques of Resume;;;Basic Components of Resume;Exercises;; Letter of ApplicationBackground Information of Application;;Principles Governing the Writing of Application;Components of Letter of Application;;;;;;;;;;;Chapter 5 Report;Background Knowledge of Report;;;;Structure of Formal Report;Structure of a report by stage;Structure of a report by time;Structure of a report by task;Structure of a detailed research report;;Tips for Cr