- 1、本文档共38页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
sales promotion1课件
Unit 6;Sales Promotion;;Sales promotion directed at consumers involves such activities as contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples(free trials), rebates and sweepstakes.
;;;;;;Sales promotion directed at intermediaries, retailers or wholesalers also known as trade promotion, includes activities such as trade shows and exhibitions, trade discounts(交易/同业折扣), and cooperative adverting. For example, attendance at an appropriate trade show is one of the best ways to work with present intermediaries and attract new ones.;In sales promotion, sales letters are often used.
The purpose of writing “Sales Letter” is to extend business, to persuade the reader — the buyer to buy what the sellers are able to supply.;the tips in writing sales letters:
to catch the reader’s attention
to arouse their interest
to stipulate their desire
to induce their action of purchase
;Key words Expressions ;;常见国际商务组织;U.N Conference on Trade and Development (UNCTD)
联合国贸易和发展组织
Organization for Economic Cooperation and Development (OECD)
经济合作与发展组织
World Trade Organization (WTO)
世界贸易组织;Council for Mutual Economic Aid (CMEA)
经济互助委员会(经互会)
Association of South East Asian Nation (ASEAN)
东南亚国家联盟;International Investment Bank
国际投资银行
Asia-Pacific Economic Cooperation (APEC)
亚洲太平洋经济合作组织;Organization of Petroleum Exporting Countries (OPEC)
石油输出国组织
International Finance Corporation (IFC)
国际金融组织;Homework;;;;;Discussion ;How to Write a Sales Letter ;;;;How to save 75% - 80% on office systems furniture (strong headline);;;;;;;Testimonial from a customer ;Homework
您可能关注的文档
- Reading Provides Necessary Survival Skills课件.ppt
- Reading skills课件.ppt
- reading skills(猜词)课件.ppt
- reading alin课件.ppt
- reading 2 语言点课件.ppt
- Reading_He_used_to_cause_a_lot_of_trouble课件.ppt
- Reading_Skills课件.ppt
- reatment of Addicti课件.ppt
- reading Unit 12 education课件.ppt
- Reading_Have_you_ever_been_to_Singapore课件.ppt
文档评论(0)