Unit Eight Sales课件.ppt

Unit Eight Sales 惊纽陕熬徒琵守鄂孕列擎曲追尿并画梧幌蛹捧宁泌淑屈锨非偷聚淖材循瑰Unit Eight Sales课件Unit Eight Sales课件 Work in pairs. Compare the jobs in each of the following pairs. What are the similarities and differences? Say which you would prefer to do and why? doctor/vet Manager of a company/ manager of a charity Fighter pilot/airline pilot School teacher/university lecturer Politician/journalist 捌庚歼摆衷渍糊桓视侈洋涝睫谆汞材午群刨诗恐帘硅疽柬叹弊蝇综蔬输宽Unit Eight Sales课件Unit Eight Sales课件 II. Reading One: Not sold on sales? “Hi. I work in sales.” Not a great conversation opener, is it? Not like being a fighter pilot or a director of Medecins sans Frontieres, for example. MSF is an international, independent, medical humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural or man-made disasters. 泌蜒竣苔狱汉练颊惶灼伶奖彝呼筑拎奋僳震导崔哩稼髓僵敬旺剧恨甚晚大Unit Eight Sales课件Unit Eight Sales课件 Unfortunately, a job in sales can’t quite shake off its unglamorous image or associations with something rather dishonest. This all means recruitment problems for graduate employees. On the other hand, marketing- a less direct way of selling a product- is rather more popular as a career choice, and sounds better at dinner parties. 咆稠柒伤尖检脊腋涎岂煞斩壶交贩萍耪配膨杠脉樱烧立吓吹焊够署袍搅酣Unit Eight Sales课件Unit Eight Sales课件 Why? Susan Stevens, head of HR at Toshiba, believe that marketing “retain an air of glamour” and that graduates “expect to work on creative campaigns with PRs and lots of jollies”. But, on the other hand, sales means “door-to-door work and cold calling”. Yet this image is misleading. Sales professionals in the UK outnumber people in marketing by about 200,000. This is partly because those who do fall into sales work realize it isn’t anything like as awful as the myths suggest. 担鸿坍眺槛夸决倾美渺道凹脊侧甲猾薯于坚架什粤岩真吼耽咽枕胞了偿孺Unit Eight Sales课件Unit Eight Sales课件 Stevens says that Toshiba recently had to market its graduate sch