Unit_3_ Market analysis课件.ppt

Market analysis;What is a market?;Market analysis;Market classifications;Market size;Why is market size important?;Market growth and decline;Opportunities and threats in growing markets;Threats and opportunities in declining markets;Influences on market size and growth;Industry influence on market growth;PEST-G influence on market growth;Political influences on market size;Economic influences on market size;Social influences on market size;Technological influences on market size;Green – the natural environment;What is market share?;Why is market share important?;How is market share measured?;Market positions;Advantages of market leadership;Profit potential of market leaders;Disadvantages of market leadership;Strategies market positioning: leaders and challengers;Strategies market positioning: challengers;Strategies market positioning: followers