余劲草英语课件unit2下.ppt

What are the changes in sports that are associated with commercialization? A. Changes in the format and goals of sports. Sports have __________ their basic format and goals. e.g. ___________________________________________ _______________________________________________ maintained The basic structure of each Olympic sport has remained much the same as it was before. More to do What are the changes in sports that are associated with commercialization? B. Changes in the orientations of people involved in sports. a. Without technical knowledge about a sport, spectators are impressed more by _________________ than by athletic skills and strategies used by players and coaches. e.g.________________________________________________________________________________________________________________________________________________ b. Sport participants tend to emphasize ____________________ over aesthetic orientations. dramatic expression Those who lack technical knowledge about ice skating are more entertained by triple and quadruple jumps than by smooth and flawless routines. More to do heroic orientations C. Changes in sport organizations. The control of sport organizations shifts further and further away from ______________. Their decisions generally reflect the combined economic interests of many people, but athletes are cut out of ______________________________________________________________________________________________ the players decision-making processes even when decisions affect their health and well-being. Translation Exercises Allegations of match-rigging in Chinese soccer were raised in the fall of 2001, following a 11-2 victory by one team that allowed it move up significantly in the standings and a 6-0 victory with four goals scored in the last eight minutes. 1985年，当中国队在世界杯预选赛中败给香港队以后，球迷发生了骚乱。那年五月，被普遍看好的中国队在北京参加了一场重要比赛，有八万球迷观战。 Thanks for Attending! Jincao YU * * English Reading and Translation Jincao YU * Sports in Society Unit 2 5.