咖啡店广告策划英文.ppt

Brief introduction Veterans Coffee Restaurant Be founded on 01,08,2010 A Russian cultural theme restaurant has rich Russia ethnic customs and food culture Main products introduction Main product: coffee Along with a series of Western set meal The client needs Highlight of the theme :Russian Culture Enhance brand image And enhance the target consumers and potential consumers of product awareness Streamline the media Ready for creative advertising According to sales, market share and competition to help customers realize the target market main idea:  Frist: environment Second: food Third: Service consumer group： callan Business Elite nearby residents lovers target market： Business Elite 16-28 young people market survey delicious food trade name of a firm must be creative medium-priced specific style provide good service has sentimental appeal(有情调） have handsome boy or beauty primary consumer consumer of impulsiveness returning customer consumer of plans market analysis consumer of impulsiveness returning customer consumer of plans promotional ads product display foretaste(试吃） membership benefits product promotion Parity package （平价套餐） discount (on team sales holiday birthday) appreciative gift（感恩礼品） sudden satisfy preparedness marketing strategy consumer of impulsiveness returning cunsumer