促销员应掌握的基本知识及工作规范（The basic knowledge and work specification that promoters should have）.doc

促销员应掌握的基本知识及工作规范（The basic knowledge and work specification that promoters should have） The basic knowledge and work specification that promoters should have [emphasis of this talk] Eight basic knowledge required by promoters Sales promotion process Preparation before business Ancillary work and principles in business Preparation before and after the end of the business Eight basic knowledge required by promoters The quality of promoters, the skill and attitude of service is one of the important factors that affect the service level of stores. As a result, promoters should receive at least eight basic training prior to their appointment. 1. learn about a company or store We should fully understand the historical situation, where the companys future development direction has won the honor, product development and quality management, customer service and commitment to service companies and other matters, in addition, should also be aware of the commodity in the market, the market circulation path and other related knowledge. 2. master industry terminology Enter an industry, not only to the industry in the past and now understand the situation, but also to the future of the industry evolution process, trends can be cognitive, be familiar with some common terms and related industries, such as commodity margin and rotary rate, POP, DM, and even some management terms, such as 5S, 4P, etc.. To fully understand the knowledge of the company and the industry not only can effectively increase the sales of the companys sense of belonging, but also can enhance the promotion in the sales service of the confidence, so these two are very important points of sales assistant. 3. master commodity knowledge Knowledge is the basic points of commodity sales and service introduction, promotion to the product name, type, price, brand, origin, characteristics, manufacturing processes, materials, design, color, specifications, features, performance, popularity, advanced, promotion points, ba