我策划了康师傅（I planned the Master Kong）.doc

我策划了康师傅（I planned the Master Kong） A brand of instant noodles in Taiwan is unknown to the public how to occupy the mainland market share of 45%, make unified, and the beauty of the kitchen, the camp and other international well-known brands had finished second? Oral / white book collation / Cao Kanglin Brother Wei At that time, I in Wang Yongqings activities of Formosa Plastics Group consultants as chairman of the company. The master has not been born, the founder of the master business from his father, brother Wei Wei Tak and handed him the reform, this is you Fang their father on 1959 in Taiwan Zhang Village generation founded a small workshop. In 1988, the mainland to Taiwan open, always wanted to be his fathers Dingxin Youfang bigger and stronger the Widmanstaten brothers, the youngest brother recommended Wei Yinghang on Chinese market to the mainland, Taiwan want to go out to do business in the mainland. Wei Yinghang traveled more than half a China, because of his familys business is to do business in the oil mill, the general idea cannot do without oil, in the study, he always kept staring at the edible oil market. He found that the mainland market is almost all bulk oil, not good quality brand, first-class cooking oil in the mainland market is a blank. So, in the development of new decision, fragrance oil, the creation of edible oil from Taiwan image. In 1989, the company combined with Wei Jia and Beijing aandm established a joint venture in Beijing top oil company. At that time, CCTV is playing Taiwan star knows my heart of the TV series, the actress Wu Jingxian Widmanstaten brothers mouth advertising: wonderful fragrance oil, the top face. The advertisement broadcast repeatedly, however, edible oil is known to every family, did not sell well, because the consumption level of the people have not reached the face, we used the cheap oil in bulk, and ten dollars bottled fragrance oil quality is good, the price is far more than the peoples psychological bottom l