06年,中国营销道与术的分水岭（06 years, China marketing road and art watershed）.docVIP

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06年,中国营销道与术的分水岭（06 years, China marketing road and art watershed）.doc

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06年,中国营销道与术的分水岭（06 years, China marketing road and art watershed）

06年,中国营销道与术的分水岭（06 years, China marketing road and art watershed） In May 2006 Chinese outstanding marketing award, Zhongshan University professor Lu Taihong published on the China marketing of Tao and art appeal: marketing to heavy and light operation, only through the road trip, in order to establish a good marketing environment, in order to make the marketing Chinese walk up the standard and the rapid development of the road. Can also really establish a long-term competitive ability of enterprises and enterprises have sufficient confidence in consumer groups. If we say that Professor Lu Taihong just as a cry of Chinese marketing industry, that after 06 years of adjustment and norms, the baptism of the market, we found that for 06 years, is becoming Chinese in the marketing of Dao and technique of watershed. In the process of evaluating marketing Tao and art, we introduce six parameters, forming a diamond theory system similar to Potters competition strategy. These six parameters are: Policy Supervision, market structure, vicious competition, market growth, consumer confidence, industry environment. These six parameters, reflects the association in four aspects: the policy supervision embodies the macro monitoring and management of the government (which is for setting and maintaining the rules and regulations of the relationship and behavior); industry environment and vicious competition on behalf of the enterprises (which is the subject of marketing competition and consumer confidence); the growth of the market on behalf of consumers have to buy trust products (with consumer confidence is the sustainable development of the market space); market structure represents a field in which the market maturity (to be stable in the forefront of the industry are high marketing ability and widely supported enterprises, Avenue who in the world). In the six parameters, policy supervision and market structure are two variables, policy oversight can not be ignored, the market str