美的冰箱进苏宁电器（Midea refrigerator, Suning Appliance）.doc

美的冰箱进苏宁电器（Midea refrigerator, Suning Appliance） 1 Midea fridge profiles 2 advantages, strategic layout 1 Suning Appliance brief introduction 2, advantages and disadvantages, strategic layout 1 common interests of both parties Midea refrigerator into Suning Appliance process 1. the U.S. refrigerator Division currently has four manufacturing bases in Anhui Hefei, Guangdong Guangzhou, Hubei Jingzhou, covers an area of 680 thousand square meters, of which Hefei covers an area of 370 thousand square meters, Guangzhou covers an area of 90 thousand square meters, Jingzhou covers an area of 220 thousand square meters, with more than 10500 employees. This refrigeration Division also operates the beauty and Royalstar and Hualing, Little Swan four well-known brands, including beauty, Little Swan and Royalstar are A Well-Known Trademark in China, 2007 beauty brand refrigerators won the Chinese name brand products honorary title (beauty brand value in 2007 by the authority evaluation of up to 37 billion 829 million yuan, the most valuable brands in China seventh). This refrigerator division now has a total of 19 production lines, including the refrigerator production line 16, refrigerator production line 2, wine production line 1, the main production of various kinds of refrigerators, refrigerator, wine cabinet, comprehensive annual capacity of 8 million units, all products have passed the national compulsory 3C certification, and passed the ISO9001:2000 quality management system certification and ISO14001 environmental management system certification. Refrigerator division marketing network and customer service service network throughout the country, a total of 50 products currently in the national management center (Office), nearly 6000 retail outlets, more than 1500 service outlets, product sales to more than 100 countries and regions worldwide; the establishment of state-level enterprise technology R D centers, more than 200 people with a R D team. 2. said a long time, the