老二计谋（Second trick）.doc

老二计谋（Second trick） Everyone wants to be old, the first is better than the best. However, the market is harsh and practical, not every enterprise has the opportunity and strength when it is old. As long as the old one, as the end of thousands of enterprises, especially small and medium-sized enterprises trying to encircle in the fight, how should do? The siege law of knife sale provides a way of thinking for small and medium-sized enterprises: second child stratagem. Duopoly Competition Format In the market, because some production must be in length to reach the statute will hold the best economic benefits, to gradually presents such a situation: a product or service market share all or most as controlled by two suppliers, mutual competition between them, to show for the two dominant in the market place. This is double oligarch occasion ostentation and extravagance. Pepsi Cola and Coca Cola war is so, two kinds of Cola from the mouth to the price, from positioning to advertising, from marketing moves to star endorsement, from trade civilization to packaging change Not only in a hundred years, and more and more like an unending Broadway play, the heave UPS competition game, brilliant. Coca Cola, dont sweat boast green long stability, strong brand attachment and cultural background, through the localization operation process is effective, in the minds of consumers to create a unique brand image; Pepsi is attached to its quick insight into the market positioning of the full range of fashionable celebrity, to enrich the old generation of demand, become old people enthusiastic brand. Again, Nike and Adidas, their fighting and confrontation, or Ming or dark, or virtual or real, has never been interrupted. They set the price, and the competitive strategy is extremely close to, formulation of preferential policies, plans and stores the original shape of the form of profit based attempt. In China, Adidass annual business spending growth rate of about 30% or more, the annual s