药品品类管理——李子浩20130703（Drug category management -- Li Zihao 20130703）.doc

药品品类管理——李子Drug category management -- Li Zihao Attention of category management in the pharmacy industry in Shanghai hsdrug pharmacy, Mei Yi Xing large pharmacy, good pharmacist pharmacy chain Limited interview, experience more deeply into the category management in the operation of pharmacies, due to the impact of national policies, market development, personnel quality and variety of pharmacy consulting and training organization the pharmacy industry still need further study and change the concept in category management. First of all, I would like to know what category is? How do you understand the word category? Category can be understood as pharmacies selling drugs and non drugs... Category can also be understood as customer demand.. So also category management is customer demand management ___ this is two basic definitions Chu these two basic definitions, naturally know how to carry out category management in pharmacies... However, the pharmacy and pharmacy training and consulting circles are now available... Generally confuse category and classification... Also naturally lost the direction.. I think that category management is to enhance the effectiveness of goods.. Therefore, carrying out category management is to seek a way to improve the efficiency of commodities... Pharmacy industry is still short of understanding of category management and related training. In view of these problems, we will carry out extensive discussion. The essence of refining management technology in drugstore is doing things according to the process and talking with data, which is the most accurate explanation for the management... Therefore, only the process and data can truly reflect the essence of category management... Drugstore management cannot do without the commodity, a commodity that naturally associate category, there is a difference in the pharmaceutical category FMCG supermarket industry, but the category management is rooted in the supermarket industr